About Us

Ali Ross is known as the guru of modern skiing.  His ideas about ski technique have revolutionised the performance of recreational skiers, proving that technical excellence is within the reach of anyone who aspires to make real improvement in their skiing.
Hailing from the Scottish Highlands, Ali started his skiing career in the Cairngorms. Under the guidance of the local ski school, he soon progressed through the British Association of Ski Instructors' system (as it then was) to become a trainer of aspirant teachers and young racers.

The Alps then beckoned the young Ross and he joined the Swiss Ski School in Wengen - a first for a foreigner - where he was to remain for twelve years, during which time he also trained racers both in Switzerland and in France. Then by a twist of fate he met three Sunday Times journalists, Harry Evans, Brian Jackman and Mark Ottaway, who were keen, but sceptical, intermediate skiers and who were about to write a book on learning to ski.  In the words of Brian Jackman, " Ali became the guiding light behind the best-selling book, "We Learned To Ski", and in the early 1980's, the Channel 4 TV series. Ali with  Moira Ross, then founded Ali Ross Skiing Clinics as the first teaching system to be  independent of national ski schools' orthodoxy.   Over many years, with books, videos and his ski courses based in Tignes, Ali Ross has carved a unique place in the world of ski teaching.

These achievements have been recognised by several awards over the years - the Pery Medal by the Ski Club of Great Britain, to name just one - but the ultimate accolade was received in the 2020 Honours List when Ali was awarded the MBE for “services to skiing”  More ...

 Ali Ross Skiing Clinics

Ali Ross MBE

Moira Ross 

Co-founder and business manager of Ali Ross Skiing Clinics. Moira is the first point of contact with the Clinics for most clients and will give advice about the right choice of ski course for you. 

Moira Ross,  Ali Ross Skiing Clinics